Key figures

This overview of the last few years clearly demonstrates the dominance of American films in Iceland. Their market share is usually around 85-90% but can swing in both directions by year.

American films are also the majority of all films screened in Iceland, but domestic film festivals and arthouse cinemas have increased the diversity of world cinema in recent years. 

The market share of Icelandic films may seem low in this context, but two things should be kept in mind; the Icelandic cinema market is proportionally quite large (attendance pr. capita is usually around 4-5 in Iceland, when the European average is around 2) - and the average attendance to domestic films is quite high, or around 5% of the population. That's a lot higher than the average attendance to domestic films in the other Nordic countries. 

   2016  2015  2014
Icelandic feature films premiered in cinemas
4  8  8
Icelandic documentaries premiered in cinemas
10  8  n/a
Cinemas
15 15 15
Cinemas - digitally equipped
14 14 14
Cinema screens
40 40 40
Cinema screens - digitally equipped
39 39 39
Cinema screens - 3D equipped
30 30 30
Cinema seats
6.799 6.799 6.799
Average ticket price excl. VAT
892,5 kr. 842 kr. 829 kr.
Average ticket price incl. VAT
1.190 kr. 1.123 kr. 1105 kr.
Admissions (total)
1.420.503 1.382.494 1.344.569
Admissions per capita
 4,3 4,2 4,1
Admissions - Icelandic films
91.221 61.847 148.146
GBO (total)

1.689.783.655 kr.

1.551.569.621 kr. 1.485.618.475 kr.
GBO - Icelandic films
111.521.594 kr. 73.824.318 kr. 196.952.859 kr.
GBO - US films
1.527.995.946 kr. 1.334.446.458 kr. 1.247.598.640 kr.
GBO - European films
49.033.245 kr. 136.295.356 kr. 41.066.976 kr.
GBO - Other films (ROW)
1.232.870 kr. 7.003.489 kr. 0 kr.
Icelandic films market share
6,6% 4,8% 13,3%
US films market share
90,4% 86% 84%
European films market share
2,9% 8,7% 2,7%
Other films (ROW) market share
0,1% 0,5% 0%